As Alex said in a recent interview for our magazine, "Straps can be pretty generic, you know. So to have something that is nice and feels like it has character is great."

This strap was a result of two years of pitching ideas to Alex. But with the help of artist & illustrator Matthew Sharer, we finally landed on something that fits his vibe. It's a silkscreen on 100% cotton canvas with quality leather end tabs and vintage-style hardware.

The pattern is based on a rug that Alex saw on a friend's couch. He saw it laying there and thought, "That's kinda my vibe."

You might know Alex from Real Estate and his band Alex Bleeker and The Freaks. We have been fans since seeing Real Estate in the early days at Glasslands and couldn't be happier to design a strap for such a great dude. It turns out that it's also a natural complement to our Indian Guitar Strap in Martin Courtney. They are out there touring behind their new record, In Mind. Check it out.